An Interview With DECE/UltraViolet President Mitch Singer Goes Horribly Right

Our readers are probably familiar in passing with UltraViolet, a new content rights management system that is supposed to unify the rights architecture on the web, allowing cross-platform sharing and authentication of movies and TV. But for such a major effort by so many device makers and content producers, very little has been heard or said about it. Probably because it's still in its infancy: only 19 titles with UV compatibility were released in 2011, and the first signups occurred in October. Yet despite its tender age and low profile, the most common sentiment has been one of preemptive rejection. And why shouldn't that be the case? Consumers have been treated like thieves by content companies for years, experimented on with DRM schemes, ripped off with faulty authentication systems, and generally disappointed in the efforts to meet consumer demands. This feeling is premature, however: 2012 will be the year UltraViolet makes its real debut, and it is in 2012 that it will prove itself or fail. It was with this in mind that we spoke to Mitch Singer, President of DECE (UltraViolet's creator and controller) and CTO of Sony Pictures, at CES. And believe it or not, he convinced us that UltraViolet may in fact be the beginning of a very good thing.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/2BUb14zD8Mc/

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