Placecast?s ShopAlerts Platform For Geofenced Offers Hits 10M Active Users

Mobile advertising company Placecast says that there are now 10 million active users on its ShopAlerts platform. To be clear, many of those people probably don't think of themselves as ShopAlerts users, because it's a white label product ? mobile operators and other customers can use the technology to power their own mobile offers programs, which use geofencing technology to deliver an offer when a customer is near a specific physical location (most likely a store). Still, it's a sign that the technology is starting to attract significant consumer interest ? especially since that 10 million number only counts consumers who have actually opted in to the program and are now receiving alerts.

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